Blocking & Tackling

Besides adding some more acronyms like Civil Information Modeling (CIM) and Virtual Design and Construction (VDC) to the mix; has BIM fundamentally changed?

At its root BIM (BIM = BIM/CIM/VDC) has not changed from the graphical parametric data modeling tool(s) used to create model(s). We know there are more features now; some increasing our delivery speeds. These are all improvements and enhancements not fundamental changes. The fundamentals remain constant.

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” - Jim Rohn

We need to prepare our firms to have a constant focus on the future yet, we cannot forget the fundamentals learned in the past. At Epic BIM we see time and again problems of forgotten fundamentals. When a firm wishes to sell their unique capabilities yet they are not repeatable; they end up selling the emperor some new clothes.

A shift is made when a client has a specification for a BIM or BIM software that doesn't add value. In the pursuit phase some will sell a client a one off solution as a competitive advantage, a lot of times at a premium. Some clients still have a “This project will be delivered in BIM.” Specification. In this day and age some designers are using 2D or refuse to share their models. While most of the scenarios mentioned are getting rare they still happen.

Companies want to sell the next big thing, no matter the industry, it is a differentiator. Unfortunately, sometimes the next big thing fails because the fundamentals were flawed. Often times our industry sells the new innovations yet forgets the fundamentals. In the land prepped for BIM lawsuits the fundamentals mean everything. As the industry grapples with the universe of BIM and its acronyms; we seem to have developed attention deficit disorder (ADD). The fundamentals seem to be the first victim.

So now the X’s and O’s are on the board; so what is the play?

In Epic BIM fashion we will propose some simple solutions to get back to the fundamentals.

1.     First do a VDC health check, just identifying team members can go a long way.

2.     Figure out what your VDC fundamentals are.

a.     These vary by discipline, from design to construction, and owner operators.

3.     Check to see if your firm’s policies reflect the direction of your VDC fundamentals.

a.     Alignment across the firm is key.

You can still look to the future while keeping your fundamentals sharp. Success is not predicated on breakthrough innovations with VDC but from other firms’ flawed execution of VDC.

If a firm becomes complacent in their fundamentals it can get wiped out by the competition. Firms that don’t measure and track their BIM fundamentals will eventually fade away as they lose more business to the competition. Your fundamentals need constant training and your people do too. An educated workforce is a powerful workforce. In closing a quote from General James Mattis.

“You can overcome wrong technology. Your people have the initiative, they see the problem, no big deal … you can’t overcome bad culture. You’ve gotta change whoever is in charge.”

Don’t let technology tackle you. Let your people do the blocking. Let BIM be your playbook.


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