Here is why I bring it up. Most of us have seen the Gartner Hype Cycle chart and for those that haven’t it, it’s a chart that outlines expectations and time. It goes like this…
Technology Trigger – The introduction of a new technology that will change the way we do business. In this phase, you will see one major market player emerge, coining a specific term that the industry adopts as a reference. (Sound familiar?) You will see a lot of companies talk about prototypes and the introduction of start-ups. Mass media hype starts to kick in and practically-deployed, working products don’t exist.
Peak of Inflated Expectations – First-generation products hit the market that are high priced and need lots of customization or work-around. More and more start-ups are coming into the market spun from in house prototypes. Negative press begins at the highest peak.
Trough of Disillusionment – In the beginning stages of the slide you see consolidations and failures. Many start-up companies are going through additional rounds of funding. Towards the bottom and the beginning of the uptick second-generation products hit the street with services focused on product implementation and adoption.
Slope of Enlightenment – During the climbing slope, the adoption rate is longer and at a significant less trend upwards. Third generation products come out with the previous consolidated pieces and are closer aligned with ones workflow making them more out of the box.
Plateau of Productivity – This is an extremely high-growth phase, where the mass market has not only adopted the new way of doing business, but begins to embrace its success.
So is BIM dead…?
I don’t believe so! Is Building Information Modeling dying…? Definitely going through its lumps right now. But when we talk about BIM do we really mean modeling or do we mean Building Information Management? Information Management is more of a process made up of technology adoption trends like this. The curve of process adoption is different.
So what do all the “BIMster’s” do now…? Here is what one needs to think about; Is it time to throw in the towel and call it good? You could go that route and find yourself picking back up in adoption when the time is right for you and your organization. That one is for those that believe BIM stands for Building Information Modeling and is a technology trend. For those that have truly adopted BIM (Building Information Management) as a process you will have to hold on and manage your business accordingly. This is where understanding the strategy of one's company business model is important. Companies that don’t run on solid principals will find the ups and downs much more painful.