admit, I read it and was a bit riled up, which I have no doubt was the intent. I agree with some things in this post, like the unfortunate occurrence of firms in the industry, misrepresenting that they "do BIM", when in fact they can barely spell it; and of course, few can dispute the assessment of the current economy..."it sucks!" But there were some fundamental misconceptions that prompted me to write what may start an ongoing sparring match between contributors :).
The topic of BIM and who gets the return on investment is such a sensitive one, when anyone talks about money, it gets personal.
Owners stand to benefit by requiring, receiving, and leveraging building information on each of their projects. I don't see many arguments against that point. The question is where is the ROI for the construction and design team members?
What do contractors get when they get BIM?
When BIM is done correctly, the construction team members
get a clearer picture of what they are being asked to provide. The design is less of a fuzzy image and more
of a precise specification of what is required.
With a design team providing BIM,
contractors will be able to identify complex areas for coordination, estimating,
tracking, and planning work much more accurately and more efficiently than they ever have in the
have many powerful tools at our disposal. Building information modeling tools
allow us to more rapidly and more precisely configure space, evaluate options
and iterate almost infinitely. The
processes involved in architecture, however, reach far beyond the tools that
have been introduced. Throughout history,
design of the built environment has been a confluence of issues that is very broad
and equally deep. A good design is not only
a pretty picture, but a well formed response to the needs and the context in which
it exists. The designer is challenged to
address economic parameters, the environmental, social and psychological impacts
that the design will have on the occupants as well as meeting the standards set
forth by all parties involved in the process.
Developing and coordinating each of these aspects is a challenge. The successful response to these challenges will continue to be what separates the
amateurs from the experts. With the
advent of building information modeling, data can be centralized and the process streamlined. However with the ability to manipulate, analyze and validate the data to reach the best, most clear solutions, we are asking more of the building information model and adding complexity to the process.
keeping you healthy. They now have new
testing equipment to find out if your cough is something more than just a
cough. If the doctor uses this testing equipment, she may find out you have a
respiratory infection and recommend antibiotics. This test cost will show up on
your bill. Your options are, pay for the test, receive the antibiotics and
recover in a week, or cheap out on the test, use mom's remedy of some cough syrup
and bed rest and risk winding up in intensive care three weeks from now. Which option
seems smarter to you?
compensated. Much like the doctor, our task has not changed; We are still
responsible for designing a quality product that will meet if not exceed the expectations
of our clients.
work more effectively and with more precision than ever before. In addition to our fundamental services leading
teams to collaborate, coordinate, and
innovate, leveraging this new technology to its potential requires additional
work which is not just “part of the deal”.
A building can still be built in a traditional sense. We can put
together a thoughtful design and provide the necessary basics to communicate to
the contractors, but delivering these basics is based largely on past
experience and informed intuition.
Similar to mom's remedy of rest and cough syrup, it’s inexpensive and sometimes
does the trick, but may not provide optimum results. By employing BIM, we can begin to dial-in the
design with greater specificity to provide both the owner and construction team
with the information necessary to carry out their work more efficiently and
accurately. Like the physician, we add those extra tests in order to get a more
exacting result, but it is not something that should be expected without cost.
acknowledge this, and with those I share my sincerest appreciation. As a profession, if we don't stand up for the
work we do, if we don’t say "Hell yes! We are worth it" the value we bring will be
minimized and overlooked.
I'll say it again; more specialized services cost extra. But they're worth it!
anyone imply that designers are just trying to get out of doing work simply for asserting that certain aspects of BIM should be considered additional to basic services. We work
hard and we are invaluable to the process of shaping and building a healthy,
profitable, and successful built environment.